Logo Design
ROLE
Role
Graphic Designer
TOOLS
Tools
Illustrator
Photoshop
AI
Photoshop
AI
DELIVERABLES
Deliverables
3 versions of 2 logos
GOAL
Goal
A visual identity that feels both professional and personal
As a solo designer, the goal was to create a visual identity that felt both professional and deeply personal. I needed a brand that could house diverse creative outputs while reflecting my specific design philosophy.
The Challenge
BDM Design
The BDM mark had one core question: can three capital letters function as a single cohesive system? The B, D, and M share strong vertical stems and complementary curves — the D's arc echoes the B's bumps, the M's sharp diagonals provide contrast. Three formally distinct versions were developed, each exploring a different relationship between mass, outline, and legibility
The "8" is one of the most formally complete numerals: two stacked oval loops joined at a shared waist, fully enclosed. That closure and symmetry became the starting point. A consistent italic angle of roughly 15–20 degrees runs across all three versions, giving the mark energy and forward motion.
The 88th
The Three Marks
Main
Mark:
Mark:
All three letters collapse into one dense black silhouette. B, D, and M are tightly interlocked — their boundaries defined not by spacing but by thin white hairline curves traced within the shared mass. Reads first as a single icon, letters second.
Variant 1
— Outline:
— Outline:
Each letter is rendered in stroke only, no fill. Thick-to-thin contrast shifts dramatically across the curves and diagonals. The B carries a deliberate rectangular notch in its spine. The M's diagonals taper to a near-point at the centre valley. Letters are spaced generously apart.
Variant 2
— Mirrored Cascade:
— Mirrored Cascade:
The B is flipped horizontally, its curves opening left to mirror the D's arc — creating a cascading sequence of concentric arcs flowing across the composition. The letters bleed to the frame edges. The most dynamic of the three, reading as a continuous gesture rather than three separate letters.
Main
Mark:
Mark:
Two "8" numerals constructed as interlocked chain-link forms — each built from two rounded pill shapes stacked at the waist. The upper and lower 8 overlap at their meeting point, caught mid-interlock. Thick uniform stroke, no fill, white oval interiors reading clearly against the black outline.
Variant 1 —
Deconstructed:
Deconstructed:
Each "8" split into its two parts and separated spatially. Left column: the isolated vertical stem stroke. Right column: the isolated oval counter. An exploded anatomy of the numeral, laid out like a technical diagram of its own construction.
Variant 2 —
Solid Pills:
Solid Pills:
All four stroke elements of the "88" rendered as solid filled black pill shapes, staggered in two offset diagonal columns. The numeral is no longer immediately legible — it reads first as four parallel kinetic strokes. Built for motion, large-format, and contexts where energy matters more than literal reading.
Final Reflection
Three versions of the same three letters — a dense monogram, a high-contrast outline, a mirrored cascade — each calibrated for a different context: the main mark for bold brand applications, the outline for editorial and print, the cascade for motion and large-format work.
The same "8" pushed from legible interlocking mark through structural deconstruction to pure geometric abstraction. Each variant is calibrated for a different register — the main mark for tactile brand applications, the deconstructed version for editorial contexts, the solid pills for motion and icon use.